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Doc Edge 2022 Hero Image Competition

  • Post category:Press

We are calling for original photographs to be submitted for the 2022 campaign of the 17th edition of Doc Edge Festival.

“Photography cannot change the world, but it can show the world, especially when it changes.”

Marc Riboud

New Zealand’s Academy Award-qualifying international documentary film festival will be showcasing the best documentary films from NZ and around the world again this year, in theatres (Auckland & Wellington) and online nationwide, and we need a fabulous new hero image.

What we are looking for

Almost every year since Doc Edge began, we have had the honour of showcasing a photographer and their image that celebrates people and life in New Zealand, and speaks to our tag line, Life Unscripted. So we’re asking for photographers to send in an image (or many) and the one selected will have the honour of being used as the hero image for this year’s campaign.

Images need to be

  • High quality, ie a minimum of 300 dpi and suitable for use in a marketing campaign that may include large print (street-posters), digital billboards, press and magazine, social media etc.
  • Scalable, so it can be used in portrait and landscape executions (or if you have shot horizontal and portrait versions, that’s perfect too).

The ‘brief’ is wide and we welcome any submission or idea for consideration

The selected image will appear on the front cover of this year’s official Festival Programme (print and online), and feature prominently in the nationwide marketing campaign. In return for the use of the image, we’d like to offer a partnership that would include a small cash fee along with a fabulous VIP Festival Pass, access to all our industry programmes, credit on relevant marketing activity,  acknowledgement in theatre and online, possible in-theatre exhibitions during the festival and PR opportunities (as per this article for our 2019 photographer, the amazing Jessie Casson).

Where and when to send your photo/s

Download a pdf of our Hero Image Brief here for Doc Edge Festival 2022.

Click here to submit your Photo/s by the end of Monday 28 February 2022.


Doc Edge is the home for storytelling that changes your world. Our kaupapa is to celebrate, support and showcase documentary.
Doc Edge (The Documentary New Zealand Trust) is a not-for-profit films/arts organisation founded in 2004 in Auckland, New Zealand
For further information or for media enquiries, please contact Doc Edge General Manager, Rachael Penman on 021 204 7058 or email [email protected]